The beauty community is a small group of influencers that get talked about constantly

There is a small number of internet personalities on Youtube that hold all the attention and traffic from anyone who is interested in knowing what famous influencers are doing. It seems like that if a celeb gets in trouble fans will dig deeper to find photos, video clips, documents and screenshots to stir up a frenzy where people will discuss and share their opinions of what they think about the problematic behavior of these beauty gurus.

When I first started to go and watch drama channels and commentary channels, I was captivated by all the stories and experiences happening online but quickly I understood that the video sharing platform was sending traffic to content creators that was able to attract subscribers who could increase the watch time on each video as well as leave comments that others want to respond to.

The key is to get the people who watch the videos to come back again and again. The platform rewards vloggers when they talk about a popular person and can capture those long discussions each day. As each video creator makes a new video, a notification is sent out to subscribers so that they can come back to watch, like, share and comment.

From what I can tell there are drama channels, opinion and commentary channels and then there are just people who want to drag and harass a person for the things they say or do. Unfortunately the people's opinion has weight and if enough people have been offended or upset over a youtubers behavior, then the platform will take away the ability to monetize the content. Which can mean getting less views.

Do Drama Channels help or hurt the social influencers?

Some would say that if a person is being talked about it can be good or bad but the youtube algorithm will want to get a discussion known as "engagement" and if people like a video or share it on social media the algorithm will take the video and list it in the recommended section of other videos that are getting more traffic.

The video creator who publishes videos using a influencers name in the title and hashtags will be listed next to similar videos on the same topic. Many of the vloggers come together and share topics so as to be the first one to report on the storie will get the most traffic. Youtube puts advertising on each of the videos and the revenue gets shared in the pool of money.

One of the youtubers said that this discussion that happens about a person or a story can help boost the persons channel and get them more subscribers. When this happens it can increase the amount of money that each of the drama and commentary channels make per month. The other part of getting paid is that companies will sponsor a channel if the subscribers who visit purchase a product or service.

The more people that join a youtube channel and continues to watch new videos as it is purchased the more influence and ranking the videos will receive. Some of these videos rank in google from the search bringing in organic traffic and new subscribers.

Drama Channels

Commentary Channels

Beauty Channels

Makeup, Palettes, New launches and collaborations

Scandals, cancellations, apology videos

Smokey Glow

Manny Mua

Rich Lux

Dustin Daily

Nick Snyder

James Charles

Nikki Tutorials

Jackie Aina

Jacklyn Hill

Jeffree Star

Laura Lee

Nikita Dragun

Tati Westbrook

Tana Monogeau

Shane Dawson

Jenna Marbles

Huda Kattan

Wayne Goss

Emma Chamberlain

Ryland Adams

David Dobrik

Kandee Johnson

Rich Lux

Skelotim

Robert Welsh

the Viewers Voice

Lushious Massacr

Gabbie Hanna

Nyma Tang

Patrick Starr

Creepshow Art

garrett watts

andrew siwicki

Ryland Adams the Sip

nick snyder dustin daily mouthful podcast

Adam McIntyre

shane dawson merch

shane dawson makeup

jeffree star cosmetics

jeffree star merch

killer merch products

tiotee

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