Celebrity Collaborations
Just a few years ago, Talent taking meaningful equity to become the face and voice of a brand seemed needlessly risky and socially uncouth. But in our digital world today, Talent's shift from endorsement to ownership couldn’t come at a better time for consumer startups.
The way in which some brands harness the power of celebrity is changing.
The Roku Channel will premiere more than a dozen titles that didn't get a chance to stream on Quibi, which could drive audience and ad revenue growth.
Illuminarium Experiences, an experiential entertainment brand, announced at CES 2021 that it has partnered with Osaka-based Panasonic to launch technology-driven custom entertainment venues, includ...
Actor and producer Kevin Hart has confirmed a huge multi-project deal with Netflix.
South Korea's latest girl group, æspa, hopes these artificially intelligent (A.I.) virtual idols can become your next best friend.